ADIDAS

WORLD CUP 2014
Location IBN BATTUTA MALL

INSIGHT

Take advantage of Adidas being the official sponsor for the 2014 World Cup.

Create hype around the presence of the brand in the Sun and Sand Sports store by developing an engaging and fun activation. Push the sells of the world cup products in-store in a creative manner.

IDEAS

“The Adidas Football Challenge”

We have created a space of 20 X 6m divided in 5 sectors for 5 different challenges. Form social media to physical football challenges we covered all the ground, and provided a fun and thrilling challenge to the target audience.

IMPACT

The Adidas Football Challenge created a high interest around the brand on social media and in-store.

We have witnessed an increasing footfall rate in the physical store as well as increase in sales volumes.