SUN AND SAND SPORTS

SSS, BACK TO SCHOOL 2014
Location MIRDIF CITY CENTER, Dubai

INSIGHT

Back to school is one of the peak seasons for retails in the region.

Sun and Sand sports would like to organize a brand activation that will put their stores as the number one destination for back to school campaign.

IDEAS

“LEARNING IS A SPORT”

Learning is a sport is the tagline for SSS 2014 campaign. We have decided to create sports challenge in a “recreated classroom environment”. The main idea behind our concept is that back to school means back to play! Thus, we have highlighted all the fun activities from school and tweaked them into more sporty challenges.

IMPACT

The sales volume highly increased

after our activation in few locations of sun and sand sports store.