CLOUMBIA CHALLENGE 2015
Location MIRDIFF CITY CENTER
Columbia is a pioneer in the outdoor lifestyle market. For the launch of its new spring/summer 2015
collection the brand would like to organize an activation, which would reinforce its leadership position, on the outdoor lifestyle market in a fun and creative way.
“THE COLUMBIA SLACKLINE CHALLENGE”
Columbia’s target audiences are outdoors enthusiast. Challenges and daring situation is what defines them. Therefor, we have developed an activation based on the slackline challenge, which represents the highline activities mostly performed by professional mountain hikers. We recreated a mountain like environment around the activation to reinforce on the brand identity.
The footfall in the physical stores increased right away after our activation,
which brought an increase in the sales volume and social media engagement.